Manifattura Mario Colombo & C., an Italian company based in Monza, owns the brand Colmar, produces and sells sportswear. COLMAR is synonymous with innovation. The company that has a dense network of agents and retailers, a vast ecosystem of partners, an e-commerce platform in a rapid growth, and a distribution channel that now reaches all over the world, exceeds 100 million revenues per year. All these processes can take place thanks to a big data analysys (warehouse, production, marketing, operations). WWG has developed a B2B and B2C platform, a store locator, an interactive catalog to give maximum visibility to the products of the new collections, but has created a digital innovation project that allows analyzing in real-time of the enterprise data (thanks to a hybrid cloud approach), connects all people engaged in the various processes, manages the data warehouse and monitors the customer’s journey. A complex system (but agile!) to achieve the goal of continuous improvement and production with zero waste.